If you're pregnant, you have options. 

For our 2011 outreach campaign, we have chosen the phrase, “Take Control - Know Your Options.” The advertisement includes a unique call to action which invites women to text our phone number to receive information or support. By utilizing texting we are able to reach a technologically savvy generation while keeping our costs to a minimum. When someone texts this unique number they have seen on an ad, the respondent will direct them to a resource or support centre depending on the individual’s preference or specific needs (i.e. crisis pregnancy centre, telephone counseling, online chat, or online articles that answer their question). Our goal is to make accurate information and support accessible to all women and families who are confronted with a life issue. Read the testimonial to see how this campaign works!

Testimonial:

Rae*: Info

SignalHill: Hi, my name is Nicole*. How can I help you?

Rae: Well I think I might be pregnant.

SignalHill: Have you already taken a pregnancy test? If not, I can find a centre in your area that offers free ones.

Rae: No I haven’t taken one yet. I had sex for the first time and I didn’t get my period last month so I’m a little worried. That would be great, thank you.

SignalHill: The best thing to do at this stage is confirm if you are actually pregnant or not. Which city are you in?

Rae: [city]

SignalHill: You should check out the [pregnancy centre]. They can give you a free test and help you out with your next steps. They are free and confidential.

SignalHill: The phone number to reach them is [phone number]

Rae: Thank you so much for your help.

SignalHill: You are very welcome. Let me know if you need any more info

Rae: Okay, do I just text this number if I need help with anything else?

SignalHill: Yes, I can help you out whenever you need.

Rae: Thank you Nicole!

SignalHill: You’re welcome!

*Please note that names, dates and geographical information have been changed to protect the identities of those in the conversation.

If you would like to sponsor one of these advertisements in your own community, contact Carmen West at This e-mail address is being protected from spambots. You need JavaScript enabled to view it for a detailed quote.